AI agents
Custom AI agents for Australian businesses
Matey builds custom AI agents for Australian businesses: company brains, inbox agents, lead research agents, and reporting agents that work inside the tools you already use. Each agent is built around your own documents, systems, and rules, with hard limits on what it can change. Custom AI agents from Matey are quoted on the job, and Matey runs its own business on one.
What is a custom AI agent?
A custom AI agent is software that does a whole job, not just answers a question.
It reads what it needs, decides what to do, acts in your tools, and tells you what it did.
Custom means it’s built around your business: your documents, your systems, your rules, and the lines it must never cross.
New to agents? Here’s what an AI agent is, in plain English with real examples.
What can a custom AI agent do for an Australian business?
- A company brain.
Has read your documents, policies, past jobs, and emails, and answers your team’s questions in seconds, with where it found the answer.
- Inbox triage.
Sorts what comes in, drafts the replies, and flags the ones that need you.
- Lead research.
Finds businesses that fit, checks their websites, and writes up who to contact and why.
- Reports that write themselves.
Pulls the numbers from your tools every morning and tells you what changed.
- Jobs between systems.
Moves information between tools that don’t talk to each other, like your store, spreadsheets, and CRM.
- Answers in your team chat.
Lives where your team already talks, so nobody has to learn a new app.
What does a custom AI agent look like in practice?
Matey’s own outreach runs on a custom AI agent. It lives in our team chat.
When we ask for leads, it finds Australian online stores, checks each one’s website, and fills in the outreach sheet with who runs the business and how to reach them.
When a demo is ready, it writes the email as a draft in the inbox. It never sends anything. A person reads every draft and clicks send.
That last rule is the point. A good agent has hard lines written in: what it can read, what it can change, and what always waits for a person.
Custom AI agent, chatbot, or ChatGPT: what’s the difference?
| Question | ChatGPT | Chatbot | Custom AI agent |
|---|---|---|---|
| Who uses it | You, one chat at a time | Your customers, on your website | Your team, behind the scenes |
| What it knows | The internet, plus what you paste in | Your products, prices, and policies | Your documents, inbox, systems, and history |
| What it does | Writes and answers | Answers and hands over | Does the job in your tools and reports back |
How do you build a custom AI agent safely?
- 1Pick the job worth handing over.
One job that eats hours every week, with a clear finish line.
- 2Read before it writes.
It starts with read-only access and drafts, so you see its work before it touches anything.
- 3Hard lines, written down.
What it can read, what it can change, what it must never do, and what always waits for a person.
- 4Run it, watch it, tune it.
It works on the real job from day one, and gets better as we fix what it gets wrong.
How much does a custom AI agent cost in Australia?
A custom AI agent from Matey is quoted on the job, because no two agents do the same work. The price depends on how many tools it connects to, how much it reads, and how often it runs. Tell us the job you want handed over, and you’ll get a straight price back.
See pricingQuestions people ask
Is a custom AI agent the same as a chatbot?
No. A chatbot talks to your customers on your website. A custom AI agent works for your team: it reads your documents and tools and does jobs in them. Plenty of businesses start with a chatbot and add an agent later.
What is a company brain AI agent?
A company brain is a custom AI agent that has read what your business knows, like documents, policies, past jobs, and emails, and answers your team’s questions with where it found the answer. New staff stop asking the same questions, and nobody digs through folders.
Can a custom AI agent send emails or make changes on its own?
Only if you want it to. Matey builds custom AI agents that draft first and act only inside the lines you set. Matey’s own outreach agent writes drafts only, and a person clicks send every time.
Is my business data safe with a custom AI agent?
A custom AI agent only gets the access its job needs, starting with read-only wherever it can. Your data is only used to do your work, and the agent’s access is removed when you stop.
Do you build custom AI agents for businesses outside Queensland?
Yes. Matey builds custom AI agents for businesses anywhere in Australia. Everything happens online, in an Australian time zone.
Tell us the job you’d hand over.
Tell us the job that eats your week. You’ll get a straight answer on whether an agent can do it, and what it would cost.
After a chatbot for your website instead? Chatbot solutions